There’s nothing on the planet rather so cynical as advertising. The majority of us simply accept it as a fact of life, which it is. For a few of us there’s always a little grumble of annoyance at the back of our minds whenever we’re forced to tolerate someone trying to sell us something.
On one hand, an affordable choice has to be that anybody selling anything has to make customers knowledgeable about what’s readily available. You cannot constantly rely on buyers to actively seek you out. Marketing is reasonable enough, on that basis.
On the other hand there have constantly been limits to how prevalent this business invasion into our lives can get. Roadside billboards, radio ads, TV ads and printed advertisements are a passive effort to engage with individuals with money to invest. They’re great. You don’t have to pay attention if you do not wish to, even though lots of people do however.
No one can argue that you don’t sometimes gain beneficial info from marketing. It readies to understand, for example, that there’s a car parts shop half an hour’s drive from your house that you didn’t learn about, and never would have known about if not for advertising.
On the other hand, the age of connected gadgets has brought with it an extremely various kind of marketing. We’re speaking about pop-ups, banner advertisements that are impossible to shut down, and pre/mid-roll on videos. These are the industrial truths of the digital age. Marketing helps keep publications like this running, so it would be magnificent hypocritical of us to call it all bad. But it will become worse.
Today we learned of a system developed by an American company called Telenav. It will permit advertisers to pipe their commercials directly to your vehicle’s media screen when the cars and truck is fixed. Adverts you never ever requested for and never accepted accept. This, we have a problem with.
Adverts will be delivered either under threat of punitive damages if you do not ‘select’ to enjoy them, or with a bribe-shaped discount rate on the expense of your connected automobile services if you do see them. It depends on which way you want to look at it. A Telenav spokesperson said:
” This approach helps car makers offset expenses related to linked services, such as wireless information, material, software application and cloud services.
” In return for accepting advertisements in vehicles, drivers gain from access to connected services without subscription charges, along with brand-new driving experiences that come from the highly-targeted and pertinent deals delivered based on info originating from the automobile.”
With innovation currently able to inspect which way your face is turned and which way your eyes are looking, the cars and truck could understand whether you’re seeing these commercials or not. It might even pause them if you avert, or refuse to let you access the internet up until you’ve enjoyed the entire advert(s).
Forgive me if I’m being over-dramatic, however that sounds like being held to ransom in your own automobile. Your car is your personal area. Your option of design alone is a reflection of who you are, even if the car itself is unmodified.
Now marketers wish to breach those individual borders and stick their starving mouths in where we do not want them. They don’t care whether you wish to be left alone, or that it’s your private space. They wish to turn every personal cars and truck into a way to require you to watch their sales pitch.
To this we say no, thank you. Marketing on public transportation is level playing field, but not in individuals’s personal cars and trucks. We do not want marketing in our cars and trucks. Not now, and never.